Future Now has been entrusted by Toyota Myanmar to assist in the design of their latest mobile app, the Toyota Su Buu. The purpose of this app is to provide users with a seamless and efficient way to manage their digital reward system.
Conceptual Approach:
The core concept behind the Toyota Su Buu app icon is to represent the idea of storing and managing virtual coins, as well as conveying a sense of trust and security. To achieve this, Future Now has chosen to use the initial letter "T" as the central element of the icon, while subtly integrating it with a coin and a box symbol.
Box Element:
Surrounding the "T," there is a box-like shape that signifies a safe and secure storage space for the coins. This portrays the app's commitment to safeguarding user assets.
Color Scheme:
The color chosen for the app icon is red which is also the Toyota brand color. Red is a bold and attention-grabbing color that embodies a sense of trust and reliability, which is essential for an app dealing with financial elements.
Overall, the Toyota Su Buu app icon designed by Future Now is a simple yet striking representation of the app's functionality and core values which is encouraging users to interact with the app with confidence.
What we did: Visual Idenity, Human Interface Guideline, Material Guideline